Monday, 16 April 2012

MISSION to LARS, a press release.

This dropped into my email inbox. A press release about my own film of mine. And Tom, who calls it, 'My film'. Nice.

‘ MISSION TO LARS’ documentary gets cinema release in June.


Mission to Lars’ is an uplifting documentary feature film about Tom Spicer, a learning disabled man who, with his siblings help, goes on a transatlantic quest to find his much obsessed over hero, Lars Ulrich of Metallica.
Tom has Fragile X Syndrome, a sort of autism. All he's ever wanted is to meet Lars. After 20 years and 10,000 times of asking his journalist sister, Kate, when he was going to meet Lars, she finally cracked. This is a film that looks beyond disability, and uncovers the soul of a very cool guy.
Kate and filmmaker brother, William, break Tom out of his care home in Exmouth, and hit the road, from Bristol , to Heathrow, to LA, to Las Vegas and beyond. Mission to Lars’ was made by William Spicer and James Moore. Both were veterans of music and brand promos, but complete movie novices.  “We had this fantasy of hitting the road with Tom and recreating some of the magic of our teenage years cruising around in £100 cars, eating Burger King and listening to heavy metal on the tape deck,” says Kate. “We thought it would be fun, bonding. We wanted to do something good for our brother. We were also sick of him endlessly asking.” It doesn't take long before the hoped for dream becomes a nightmare as Tom’s disabilities, the dysfunctional family, and Metallica’s labyrinthine backstage world thwart the Mission at every turn.
At a fingernail destroying screening last summer (the night before Metallica headlined Sonisphere Festival), the Spicer family showed their film to Ulrich.  The Mission to Lars production team squirmed with anticipation: would he like it? Yes, he liked it.
‘ Mission to Lars’ is already garnering admiration, The Financial Times’ Antonia Quirke had this to say “I loved this film. More of a classic quest film than a documentary. It's so touching and open-hearted, and has so many magical moments. It feels really epic.
The film has three goals: entertainment, awareness raising and fund raising. All profits go to Mencap, and the film has charity status. In raising money for the film, the producers also raised over £25,000 for Mencap. The film’s cinema release is being used as an outreach opportunity with talks and events following every screening. Many people, from colour graders, sound mixers, Bob Dylan, screening rooms and the production assistant have given their talent and/or time for free. Kasabian donated stuff for them to sell to raise money, Huey from Fun Loving Criminals put them in touch with some text book tour managers to try out their blagging skills on, although the scary looking dudes backstage at Metallica’s show turn out to be loving pussy cats.
Mission To Lars’ has a small theatrical release through Picturehouse cinemas in the UK in June, but profits will continue to be paid to Mencap for as long as the film has a life, DVD, intern ational sales, etc. Mencap have been closely involved in the making of the film. Their belief is that the film, in an entertaining and universally understood way, tells the story of the confusing family dynamics around learning disability, and portrays Tom as a complex and likeable character, and not as someone one sees first as learning disabled and everything else second.
Mike Lindsay from Tunng  scores, and the soundtrack includes Bob Dylan, Devendra Banhart and Blur. 
The film is giving all profits to charity and everyone has donated time and music for free. 


MUSIC HAS A BIG HEART

‘ Mission to Lars’ goes on cinema release in June.
Watch a trailer here http://vimeo.com/38366274   
 www.missiontolars.com
For more information/screening dates  contact Kas Mercer on 0208 354 4111 or email kas@mercenarypublicity.com

Sunday, 1 April 2012

homework

I'm trying to write a press release, aka, homework.

You'd think after 20 years of reading them I'd know how that's done. Must've not been paying attention at the back.

Our premier is in early June, a special charity preview screening is in early May. Then we take the film on the road, and at the end of July go to show it to a bunch of Metallica fans in California at Orien Fest.

Meanwhile, I have to write a press release/homework.

HOMEWORK ALERT

More soon. In the meantime, if you don't mind giving us a LIKE on our Facebook page, it'd be helpful.

HOMEWORK ALERT still flashing, noisy

Thanks.

HOMEWORK ALERT now so loud cannot breathe

must.do.homework...